What Travel CMOs can learn from Tweets
Taking advantage of insights from social media analysis can move the industry from mass marketing to the ability for marketers to design travel offers and services tailored to what travelers – like you...
View ArticleAirbnb….Tour operator of the future?
There has certainly been plenty of controversy recently as hoteliers and hotel regulators debate how to react to the rapid growth of do-it-yourself lodging facilitators such as Airbnb. I have little...
View ArticleMillennial expectations of the travel and transportation industry
I just read this thought provoking new blog post by my colleague Kurt Wedgwood. Here is an excerpt and a link to the entire post. Considering the Millennial demographic Is it the mobility of the...
View ArticleDigital Travel Pioneer Terry Jones Launches WayBlazer, Powered by IBM Watson
NEW YORK and AUSTIN, Texas – Industry pioneers in travel and technology today announced WayBlazer, a company that uses leading edge technology to redefine the way consumers dream, plan, personalize and...
View ArticleJust Published – PhoCusWright Study – Bridging Travel’s Social Data Divide
Just Published – PhoCusWright Study and White Paper – Bridging Travel’s Social Data Divide IBM sponsored a global study with PhoCusWright to understand the uses of social networks and social data in...
View ArticleIBM and Facebook Team Up to Deliver Personalized Brand Experiences Through...
Using data from Twitter and now Facebook, IBM now offers consumer facing businesses the ability to differentiate themselves with unparalleled target marketing. Airlines, hotels and travel distributors...
View ArticleThe travel and transportation industry is at an inflection point
It is truly an honor and privilege to assume the role of General Manager, IBM Global Travel and Transportation Industry. As a former client of IBM and a passionate champion of re-inventing and...
View ArticleHotels: Thinking Outside your Box
A need for hotel differentiation In 2016, differentiation is the “name of the game” for hotels. Sure, with the rise of Airbnb and other digital disruptors in the hospitality industries, some...
View ArticleHotel Differentiation through Technology and Entertainment
Customer experience is vital in the hotel industry, and I’ve previously written about how some hotels are going above and beyond to differentiate themselves from other lodging destinations. In 2016...
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